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The Trap of Too Many Choices

I recently got a new smartphone. In the setup process, I was presented with all sorts of options. Selecting a language was pretty easy, but I had to think harder about some of the other ones. Did I want the phone to use my location? Did I want to share data anonymously? Did I want to log in with an existing account or did I need to set up a new one?

Read the rest of this article on The New York Times.

 

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