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The Financial Benefits of Buying What You Love

Eleven years ago, I needed a new bike. At the time, I rode a lot. I was in a big group of relatively competitive riders, and we’d often put hundreds of miles on our bikes each week. I agonized over what bike to buy, but I kept coming back to one made by a company called Moots, a Colorado company that builds titanium road and mountain bikes by hand.

The father of a good friend of mine had a Moots bike when I was growing up, and it made me salivate. The problem was, they were really expensive. Like, “far more money than I ever considered spending on a bike” expensive. Maybe $5,000 or so back then.

Read the rest of the article on The New York Times.


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